Built to Last, Operated to Perform.

Chop Enterprises is a diversified holding company acquiring and operating businesses across real estate, salon operations, and strategic partnerships with a focus on disciplined growth and active management.

A Holding Company That Actually Operates

We're not a fund. We're not passive investors. We're operators who own what we run and run what we own. Every business under the Chop Enterprises umbrella is actively managed with proven systems, hands-on leadership, and a long-term mindset.

We acquire businesses and assets that others overlook, implement operational frameworks that drive performance, and scale what works. No theoretical playbooks. No exit strategies. Just sustainable operations built for decades.

Salon Operations

Chop Enterprises' journey in the salon industry began in 2016. At the time, the founding operator was working as a union carpenter on high-rise projects in Jersey City and Newark while his wife (then girlfriend) was working as a stylist in a local salon. That year, they identified an opportunity to open their own space: a modest salon with five chairs and a monthly rent of $1,000.

The timing was far from ideal. A bid had just been placed on the first investment property. Still, with a disciplined, all-in mindset, the commitment was made. Leveraging construction expertise, the salon was personally renovated using leftover materials and sweat equity, significantly reducing startup costs. The salon officially opened on September 20, 2016.

  • Building the business together required long hours and unwavering commitment, ultimately strengthening both the partnership and vision. As the salon gained traction and demanded greater focus, the decision was made to leave construction and commit full-time.

  • Investment in learning followed: marketing, business seminars, and personal development. This foundation enabled rapid growth, leading to expansion through salon acquisitions and strategic partnerships. The systems developed from operating that first five-chair salon became the blueprint for everything that followed.

Real Estate Investment

  • Real estate has been core to Chop Enterprises since the beginning. Growing up, exposure to multifamily property ownership laid the foundation for understanding lease structures, repairs, and operating property as a business rather than a passive asset.

  • In January 2017, the first property was acquired: a three-family building. From there, the portfolio expanded steadily, applying the same hands-on, detail-oriented approach learned from day one.

  • When the COVID-era market shift created an unusual surge in inventory and opportunity, Chop acted decisively. A six-unit mixed-use property in Nutley was acquired, consisting of three residential apartments and three retail spaces. Shortly after, a six-unit property in Paterson followed.

  • As experience and confidence grew, so did the size of investments. That momentum culminated in the acquisition of a 20-unit property, marking a clear transition from small multifamily ownership to larger-scale operations.

    • Three-family residential property (2017)

    • Six-unit mixed-use property, Nutley, NJ (3 residential, 3 retail)

    • Six-unit residential property, Paterson, NJ

    • 20-unit residential complex

  • The focus is on continued growth, scaling into larger residential communities and complexes of 100+ units, with flexibility across asset types and development styles. The long-term vision is simple: disciplined expansion, operational excellence, and building properties that perform for decades, not just cycles.